Executive Education, Inc

Continuing Education for Corporate Financial Managers

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Pricing for Profitability

Strategies & Techniques

Pricing professionals have long debated the importance of understanding value versus cost. This seminar will show you why BOTH are important and why choosing only a single pricing tool will leave a company exposed to frequent pricing mistakes.

Companies typically make their pricing mistakes on four types of products. This seminar will acquaint participants with a variety of pricing skills that will help make your company the “smart” competitor in any pricing situation.

Find upcoming dates for this seminar

Excellent! The speaker was very knowledgeable.

-Rocky Hill, CT

Topics Discussed

  • Know why strategy development comes first
  • Understand why choosing a single pricing technique can mean disaster
  • Understanding your customer value proposition
  • Understand why companies mess up pricing products that are not “average”
  • Create a competitive advantage through superior product cost knowledge
  • Avoid being the “dumb” competitor
  • Understand pricing ethics and law
  • Develop effective quoting models
  • Know why the company with the best cost information wins

Cases and Group Discussion

This seminar includes cases for group discussion.

Additional Information

  • Target Audience: We designed this seminar so that finance, marketing and engineering managers may attend together, intellectually challenging each group without getting them lost. Suggest financial managers also attend Know Your Cost.
  • Level of Knowledge: Intermediate
  • CPE Credit: 8 hours group live
  • Area of Study:
    1 hr – Ethics
    2 hrs – Accounting
    5 hrs – Management
  • Prerequisite: None
  • Advanced Preparation: Bring a calculator
  • Author: John L. Daly
  • Acronym: PFP

Scheduling: Schedule before Know Your Cost to make a 2-day series

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Contact Us

Executive Education, Inc.
75 Shoreview Dr.
Chelsea, MI 48118
Tel: (734) 475-0600
Fax: (734) 475-7145
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Executive Education, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Website: www.nasba.org

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