Pricing for Profitability

Strategies & Techniques

Pricing professionals have long debated the importance of understanding value versus cost. This seminar will show you why BOTH are important and why choosing only a single pricing tool will leave a company exposed to frequent pricing mistakes.

Companies typically make their pricing mistakes on four types of products. This seminar will acquaint participants with a variety of pricing skills that will help make your company the “smart” competitor in any pricing situation.

Find upcoming dates for this seminar

Excellent! The speaker was very knowledgeable.

— Rocky Hill, CT

Topics Discussed

  • Understand why choosing a single pricing technique can mean disaster
  • Know why strategy development comes first
  • Understanding your customer value proposition to earn a superior profit
  • Understand why companies mess up pricing products that are not “average”
  • Create a competitive advantage through superior product cost knowledge
  • Avoid being the “dumb” competitor
  • Understand pricing ethics and law
  • Develop effective quoting models
  • Know why the company with the best cost information wins

Cases and Group Discussion

This seminar includes cases for group discussion.

Additional Information

  • Target Audience: We designed this seminar so that finance, marketing and engineering managers may attend together, intellectually challenging each group without getting them lost. Suggest financial managers also attend Know Your Cost.
  • Level of Knowledge: Intermediate
  • CPE Credit: 8 hours group live
  • Area of Study:
    1 hr. Ethics
    2 hr. Accounting
    5 hr. Management
  • Prerequisite: None
  • Advanced Preparation: Bring a calculator
  • Author: John L. Daly
  • Acronym: PFP

Scheduling: Schedule before Know Your Cost to make a 2-day series