[Executive Education, Inc. - Seminars for Corporate Financial Managers & Management Advisory Services]

Full Day Seminar

Pricing for Profitability

Strategies and Techniques

Pricing professionals have long debated the importance of understanding value versus cost.  This seminar will show you why BOTH are important and why choosing only a single pricing tool will leave a company exposed to frequent pricing mistakes.

Three things that can happen in pricing – and two of them are bad.  Companies typically make their pricing mistakes on four types of products.  This seminar will acquaint participants with a variety of pricing skills that will help make your company the “smart” competitor in any pricing situation.

Participant Feedback

Excellent! The
speaker was very knowledgeable.
— Rocky Hill, CT

Topics Discussed:

  • Understand why choosing a single pricing technique can mean disaster
  • Know why strategy development comes first
  • Use an understanding of your customer value proposition to provide a superior profit
  • Create a competitive advantage through a superior knowledge of product cost
  • Understand why companies mess up pricing products that are not “average”
  • Avoid being the “dumb” competitor
  • Understand pricing ethics and law
  • Develop effective quoting models
  • Know why the company with the best cost information wins

Cases and Group Discussion

This seminar includes cases for group discussion.

Additional Information

Target Audience: We designed this seminar so that financial, marketing and engineering managers may attend together, intellectually challenging each group without getting them lost. We suggest financial managers also attend Advanced Management Accounting.

Level of Knowledge: Intermediate

CPE Credit: 8 hours group live

Traditional Area of Study:
      1 hr. Ethics
      2 hr. A & A
      5 hr. Bus. Management

NASBA Area of Study:
      1 hr. Reg. Ethics
      2 hr. Accounting
      5 hr. Bus. Mgt.

Prerequisite: None

Advanced Preparation: Bring a calculator

Author: John L. Daly

Acronym: PFP

Scheduling: Schedule before Advanced Management Accounting to make a 2-day series

Learn More

Pricing for Profitability: Activity-Based Pricing for Competitive Advantage - Learn more about the book written by Executive Education president, John L. Daly.